แหล่งที่มา : BANGKOK POST วันที่ : 2016-09-06
Loxley Group expects sales of its intertrade business to more than double to 1 billion baht over the next five years.
Suraphand Bhasitnirandr, senior executive vice-president for trading business at Loxley, said the company will sell its own brands in seven markets including China, India, Hong Kong and Indochina over the next five years.
The company plans to market Taokaenoi seaweed snack brand, Oishi green tea and Fisho fish snack in China, while launching new flavours of Taokaenoi seaweed snacks and Want More extruded snack under the Taokaenoi brand in the Indian market soon.
Sales from Loxley's international trade business this year are expected to reach 350 million baht. About half will come from China with 20% from Myanmar.
Sales from China are expected to rise to 500 million baht over the next five years, with the other 500 million from Myanmar and other markets. Intertrade sales will comprise 20% of the total for Loxley Group sales, up from 7% now, he said.
The company is confident of achieving its goal in China because of an aggressive
marketing approach in collaboration with the Tourism Authority of Thailand.
Loxley's intertrade business has grown rapidly in the Chinese market for several years, said Mr Suraphand. Golden Lotus jasmine packed rice has been available at over 6,400 Easy Joy convenience stores in Sinopec petrol stations in China the past few years.
First-half sales this year grew by 25-30% and he believes this growth rate will continue in the second half because of higher consumer confidence. The business also grew from new accounts from hotels, restaurants and catering, said Mr Suraphand.
The company supplies raw materials to Oishi and some international hotel chains. Sales of Cook vegetable cooking oil improved because of a palm oil shortage.
He said the company spent 10-20 million baht to improve its consumer product manufacturers such as fabric softener and dishwasher liquid under its own brand called Kleena. Prices of its brands are about 20% lower than general brands.
Apart from building its own brands, the company will focus on developing its own supply chain for better management efficiency.
Loxley plans to spend 200 million baht over the next five years to expand its trading business.
Mr Suraphand expects the company's total sales this year to grow by 8% from last year's 12.2 billion baht, with 4.2 billion from trading business.